Social media is free and accessible to all, which probably explains why so many small businesses are using social sites to promote their products and their brand. Basic social media marketing is easy to do, even for the smallest of businesses. Whether you’re selling a professional service or a product, you’ll be able to find a site that works for you.
Here are 5 social media marketing tips small businesses can use to improve their brand and customer base.
#1 Choose The Right Channels
There are a lot of social media sites out there and if you’re heading to these channels for the first time, it can get a little overwhelming. To make the most of them, avoid signing up to every single site you find and instead, pick three or four that you feel would be most relevant to your business.
If you can’t decide which ones are best for you, there are plenty of social media guides online that can help you make the right choice.
#2 Go Social To Expand Your Customer Base
Sites like Twitter are the quickest and easiest way to build up a rapport with your customers. Not only is it quick and easy to reply to customer queries, it’s also a great way to have general, informal interaction with customers. Social media isn’t just there to deal with customer concerns or queries, you can actively engage your followers too and publicly build a connection with users.
#3 Expand Professionally Too
Sites like LinkedIn allow you to market yourself professionally to other business owners or groups in your area. Make an effort to join LinkedIn groups tailored to your sector, interact on message boards and post relevant blog or website content. To market your small businesses successfully, you’ll need a professional network behind you, as well as a strong customer base.
#4 Sell Yourself
Social media is all about building an image but don’t be afraid to push your products too. Social media is a great tool to let users know about new products they might be interested in.
Whilst you can use these channels to promote new things, it’s important not to go in with the hard sell, as this can put social media users off. Instead try to sell your products in an informal and friendly way. Try things like ‘[new product] is hitting the website now’ or ‘we think you’ll love our new [product]. Why? Because…’
The key to selling success is to make what you are saying look natural and honest, so try to avoid forcing your products on people.
#5 Keep Monitoring
Whatever social media channels you eventually decide upon, it’s crucial that you continually monitor and measure their success. Marketing on social media might not always give you the outcome you want but it can and should be used as a learning experience.
Keep a close eye on which elements work well and which ones get you the biggest and best responses. Was it a particular hashtag or perhaps a phrase you used? If you can understand where you are going wrong (or right) on social media, you’ll be able to take huge steps to improve your company brand and customers base.