Ordering your first ever set of business cards as a self-employed company owner can be exciting and scary.
There’s a lot to think about and you’re going to want to make sure your business cards not only look the part but contain all the right information too. If you’re not sure where to start, follow our top tips and start creating the perfect business card for your company.
Who Are You?
It sounds pretty obvious but in the excitement of it all, so many people forget to put down the most basic of information on their business cards. You need the who, what, where and why of your company if you want the perfect card. Your company name, logo, tagline, number and website are enough for a well thought out business card.
Don’t Over Crowd It
Lots of helpful information is good but you have to be sure you aren’t overcrowding your card with too much useless stuff. If your card has bundles of information it can start to look messy, so try to strike a balance between informative and stylish.
Want a business card that people are going to take notice of? Then stay away from the silly fonts. Any good graphic designer will tell you that a clean and easy to read business card is always best. Leave the ‘wacky’ fonts to playful kids and keep it professional.
Before pressing that order button you must check, check and check again for typos. With so much of our work being created online, the desire to proof read seems to have disappeared. It doesn’t matter how many times you have to check your cards for typos, just as long as you make sure that you do.
Another important tip to consider before ordering your business cards is to do a preliminary test print from your own computer. Check the dimensions of your card and complete a test print to scale on a piece of paper. This allows you to check things like font size and you can iron out any kinks before spending your hard earned cash.
Whether it’s a colour scheme, card shape or paper type, you’ll want to think about how you can make the humble business card your own. If you want your card to stand out, you can’t just pick any old colour or design. Apart from yourself, a business card is often the first glimpse a client gets of your business, so make sure your cards reflect the positive image you want for your company.
If you’ve got the space, adding a QR code to your business card is an excellent way to get clients interacting with your company. Integrating machine-readable codes into your cards not only says a lot about your business but will probably stop you from being thrown to the back of the pile.
Whilst ordering your first set of business cards is definitely a huge step when it comes to networking and marketing, it’s still important to have some fun with them. If layout and design isn’t your strong point, you can always enlist the help of your friends. Just remember to keep it clean, professional and reflective of your business.