What Is Affiliate Marketing?
Put simply, affiliate marketing allows you to sell relatable products via your blog or website using Hoplinks. If you’re looking for an easy way to make money through your website, you can sign up with an affiliate network and create a personal affiliate link. This link can then be used in your posts and content.
Create Leads With E-Marketing
Not enough small businesses really understand how important email marketing is. There’s so much scope for lead generation and it’s an easy way to keep customers engaged with your services, without bombarding them on a constant basis.
Social media is free and accessible to all, which probably explains why so many small businesses are using social sites to promote their products and their brand. Basic social media marketing is easy to do, even for the smallest of businesses. Whether you’re selling a professional service or a product, you’ll be able to find a site that works for you.
Email marketing is an essential part of your business. It helps you to attract new customers, promote products and generally keep in touch with those interested in your brand and/or products.
Creating an email marketing campaign from your desktop is easy enough but when you’re busy, spending hours at your computer crafting top-notch emails isn’t always an option. With an email marketing app, you can send professional marketing emails wherever you are, in a just a few clicks, helping you to reach your customers and followers any time of the day.
We look at 4 of the best, low cost email marketing apps that you can utilise today.
Benchmark offers an app that’s clean and easy to use. With a variety of email templates and colour schemes to choose from, you can personalise e-marketing to fit your company’s brand and create emails that work well on both mobiles and desktops.
Benchmark stores important photos and videos so you can reuse them when need be and allows you send emails in a variety of languages, helping you to reach customers all over the world. This truly is a global app and is perfect if you’re ready to take your business across the world.
Price: Download the app for Android or iOS and get a free plan which allows you to send up to 14k emails a month to 2000 subscribers. For bigger campaigns, prices start from approximately £9.31 a month.
Campaign monitor is another excellent app that lets you create marketing emails with a difference. Whilst most e-marketing apps offer simple templates, this app goes one step further, helping you to code your own email templates for a completely personalised touch. Alternatively, if you’re a design company you can create and upload your own template.
Of course, if you’re coding is not up to scratch, Campaign Monitor still has a great selection of pre-made templates for you to choose from.
Price: Only available for iOS, Campaign Monitor starts at £10.91 a month for sending 2,500 emails to 500 subscribers.
Probably the most recognised email marketing software, MailChimp offers a variety of on the go email tools for businesses. With a range of drag and drop editing tools and the ability to track your customer interactions, this is one app that’s serious about transforming business marketing.
You can also send newsletters based around photos you’ve taken from your phone and check your stats. Most impressively however, MailChimp automatically finds the best time to send emails, helping you to target your marketing more effectively.
Price: MailChimp is free if you want to send 12,000 emails to 2000 contacts per month. Any more than this and prices start at around £7.79 a month.
If you want to combine your email marketing with mobile updates, then Mailigen might be the app for you. Not only does it offer all the features you’d expect from other email marketing apps such as professional templates and a slick, office-style editor, you’ll also get the added benefit of SMS.
In a fully digital age, text messages can carry a lot more weight than email, which is why Mailigen helps you take your marketing campaigns to the next level. If you’re looking for a more intimate way to interact with your customers, this app has you covered.
Price: For £8 a month, you can email and text up to 500 subscribers. However, Mailigen also offer a 30 day free trial to get you started.
Email marketing is incredibly important for your business, no matter what sector you specialise in. It’s essential for building a bigger customer base, solidifying your brand and increasing sales – which is why you’ll want to get it right.
This beginner’s guide will take you through some of the email marketing basics you’ll need for a great campaign.
Establish your goals
Before you even decide what you’re going to use to create the perfect email marketing campaign, you’ll need to establish what your goals are.
Ask yourself – What do I want to achieve from this campaign?
Some companies use email marketing to promote new products or special offers, whilst others use e-marketing to drive users to specific articles, in the hope of gaining revenue from adverts on their site. Of course, you might simply want to set up a monthly newsletter with links to your blog, competitions and general offers.
Whatever your reasons, make sure you know exactly where you’re going before you take the plunge.
Build your contact list
There are a couple of different ways you can build your email list, one that’s easy peasy and another that might take you a bit more time. Although taking the easy route is preferred, there’s no getting away from the tricky option if you want your business to succeed.
Step 1: This step is relatively easy, all you need to do is utilise the email addresses you already have stashed away. Import the contact details of any existing customers you plan to stay in touch with into your chosen marketing software or tool.
Depending on the type of software you use, you may be able to do through automatic synching or even Excel. Don’t forget about the contacts you already have, as this could save you from a lot of the hard work that comes with the second step.
Step 2: Start capturing new email address any way you can. There’s a lot of different ways you can do this and you should spend some time reading up on the most effective ways to get users to hand over their details.
Most of the time, you aren’t going to tempt anyone into giving up the goods unless you offer some kind of incentive. Popular options include new customer discounts, free postage or even exciting competitions. If users think they’re being offered a good deal when they sign up, they’re more likely to make repeat purchases.
Choose your campaign
Next, you should be thinking about what type of campaign you want to put out there. It’s important not to run too many different campaigns at once because users will quickly tire of the relentless emailing and unsubscribe.
There are a few basic campaigns you can choose from.
- Newsletters – Regularly distributed email marketing that lets users know what you’re up to. It can also be used to highlight new products or competitions you might have on.
- Marketing offer – This is a specific campaign that promotes special deals, offers and promotions that you currently have on. It could be a seasonal sale, a limited time discount or freebie when you shop online.
- Events – Do you have a special event coming up? If so, an email marketing campaign is a great way to drum up interest for it. Invite current and new customers to take a sneak peak at your new products or let them know about an exclusive party.
If you’re not an html whizz, then you’ll probably want to use an email marketing tool to build a top-notch campaign. There are some great tools out there to help you make each email unique and even if you’re a total beginner, you’ll be churning out professional looking marketing materials in no time.
Keep your marketing short, sharp and to the point, people don’t spend a lot of time sifting through emails, so you’ll need to get to the point immediately if you want to capture their attention.
Try out a few different formats and monitor them to see which one gives you the best outcome. You might not get it right first time but eventually you’ll find the perfect formula for your email marketing campaign.