Instagram is used by millions of users every day, so if you aren’t already making use of this exciting app, then why not start today? We’ve listed some of the best tips and tricks you can use to turn your company’s Instagram page into a powerful marketing tool.
Showcase Your Products Effectively
You must showcase your products well if you want people to visit your site. So if you haven’t already invested in a decent camera or phone, now is the time to do so. Instagram is a visual app and unfortunately, boring photos and videos just don’t make the cut. Draw people in with high-quality photography, eye-catching colours and well thought out layouts. For those really serious about making their Instagram follow-worthy, there are several courses you can take to learn how to make your photographs really pop.
Add A Website Link To Your Profile
It seems like a no-brainer but so many companies forget to do it. When a potential customer is interested in a product you are showcasing on Instagram, they’ll almost always go straight to your profile to look for a website, even if you’re not telling them to. Like many social media platform users, Instagrammers want access to information quickly and easily and if you don’t offer this, you’ll lose them. Many popular Instagram accounts have a link on their profile which directs users to a dedicated website page that is specifically related to Instagram posts. This makes it easy for people to find products without trawling through a website. Alternatively, you can add product numbers to your captions for ease of access.
Use Calls To Action In Your Captions
Calls to action aren’t only for website landing pages, you can make use of them on social media too. Play around with strong and clear calls to action on each of your posts to see which ones attract the most attention. Remember: To effectively track traffic from Instagram, you’ll have to use a traceable link rather than your regular site link. This is because analytical tools, such as Google Analytics, will not recognise mobile traffic from your profile.
You can dramatically increase your followers by running competitions on Instagram. Many companies now use this trick to raise brand awareness and get people showcasing their company and products for them.
How can you do this?
- Upload a photo of your product giveaway using a text overlay such as ‘share to win’.
- Ask users to share this photo on their own Instagram page.
- Set out rules such as ‘must follow our page’, ‘must tag a friend’ and ‘must use hashtag’.
This is a great way to increase your exposure and gain followers in a short period of time. Whilst you may not keep them all, many will choose to stay even after the competition has ended.
Make Use Of Hashtags
There are generally 4 different tiers of popularity when it comes to Instagram hashtags and the best way to get people liking your pictures or following your page is to use a mixture of each.
The four tiers of hashtag include:
- Highly popular tags (with hundreds of thousands of images)
- Moderately popular tags (with thousands of images)
- Less popular tags (with less than a thousand images)
- Custom hashtags (your own unique ones)
Around 15 hashtags is a good number if you want your post to reach the right users. Instagram does allow up to 30 on each post but you’ll rarely need this many. You’ll have to do some research to work out what hashtags are popular for your products or services but once you’ve got your head around it, you’ll start to notice a big difference in the amount of likes on your posts.
Instagram is supposed to be fun and friendly. It’s a fantastic marketing tool but it’s also a social app, so make sure your posts reflect that. It can do wonders for your popularity and for your brand image, so make the most of it.