Email marketing is an essential part of your business. It helps you to attract new customers, promote products and generally keep in touch with those interested in your brand and/or products.

Creating an email marketing campaign from your desktop is easy enough but when you’re busy, spending hours at your computer crafting top-notch emails isn’t always an option. With an email marketing app, you can send professional marketing emails wherever you are, in a just a few clicks, helping you to reach your customers and followers any time of the day.

We look at 4 of the best, low cost email marketing apps that you can utilise today.

 

Benchmark Email

Benchmark offers an app that’s clean and easy to use. With a variety of email templates and colour schemes to choose from, you can personalise e-marketing to fit your company’s brand and create emails that work well on both mobiles and desktops.

Benchmark stores important photos and videos so you can reuse them when need be and allows you send emails in a variety of languages, helping you to reach customers all over the world. This truly is a global app and is perfect if you’re ready to take your business across the world.

Price: Download the app for Android or iOS and get a free plan which allows you to send up to 14k emails a month to 2000 subscribers. For bigger campaigns, prices start from approximately £9.31 a month.

 

Campaign Monitor

Campaign monitor is another excellent app that lets you create marketing emails with a difference. Whilst most e-marketing apps offer simple templates, this app goes one step further, helping you to code your own email templates for a completely personalised touch. Alternatively, if you’re a design company you can create and upload your own template.

Of course, if you’re coding is not up to scratch, Campaign Monitor still has a great selection of pre-made templates for you to choose from.

Price: Only available for iOS, Campaign Monitor starts at £10.91 a month for sending 2,500 emails to 500 subscribers.

 

MailChimp

Probably the most recognised email marketing software, MailChimp offers a variety of on the go email tools for businesses. With a range of drag and drop editing tools and the ability to track your customer interactions, this is one app that’s serious about transforming business marketing.

You can also send newsletters based around photos you’ve taken from your phone and check your stats. Most impressively however, MailChimp automatically finds the best time to send emails, helping you to target your marketing more effectively.

Price: MailChimp is free if you want to send 12,000 emails to 2000 contacts per month. Any more than this and prices start at around £7.79 a month.

 

Mailigen

If you want to combine your email marketing with mobile updates, then Mailigen might be the app for you. Not only does it offer all the features you’d expect from other email marketing apps such as professional templates and a slick, office-style editor, you’ll also get the added benefit of SMS.

In a fully digital age, text messages can carry a lot more weight than email, which is why Mailigen helps you take your marketing campaigns to the next level. If you’re looking for a more intimate way to interact with your customers, this app has you covered.

Price: For £8 a month, you can email and text up to 500 subscribers. However, Mailigen also offer a 30 day free trial to get you started.