Social media is bigger and better than ever before. The use of social channels in marketing, advertising and customer service isn’t going away, so if you’re trying to grow your business you need to get on board now. Unfortunately, it’s not as simple as just creating accounts and using social media channels frequently, you also need the tools to analyse and improve the way you use them.

Using social media for business - Numberjuice

Below are five strikingly different social media tools that could seriously improve the way you engage with your audience and your industry forever.

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Follower Wonk

Follower Wonk is an app created by Moz designed solely for improving your Twitter feeds. The app helps you get deeper insights into your Twitter followers, uncovering the personality’s behind the profiles. Find out where they’re tweeting from, when they are tweeting and optimise your own tweets to match.

You can also use Follower Wonk to discover new influencers in your industry and optimise your social media efforts.

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Babbly

Babbly is an exciting little tool that lets you multiply your audience by sharing content to its own network of influential people. It’s so simple to use, all you have to do is copy and paste the content link that you want to share and babbly works its magic. The entire tool is based on giving a share to get a share. So the more you share, the more your own content will be seen.

You can also schedule when your content goes live on Babbly, so it reaches their community at the right time.

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Brand24

With Brand24, you can access real-time information on what’s being said about your business, as well as what’s going on with your competitors. This is a great tool for small businesses, who are trying out new marketing techniques in order to differentiate themselves from others in their sector. Use Brand24 to keep up to date with both positive and negative comments on social media, so you can respond accordingly and stay engaged with your audience.

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Bundle Post

Bundle Post is a nifty little tool that helps you to manage and schedule all your social media content from one place. Whilst this concept isn’t particularly new, Bundle Post goes that extra mile by automatically hash tagging any niche keywords it picks up on within your post. Not only will this vastly improve your engagement results, it will also help you to grown your customer base.

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Inkybee

This social media tool helps you to find and connect with the biggest players in your sector like top social media celebrities, relevant bloggers and influential speakers. Whatever your industry, Inkybee will help you to find prominent people who can elevate your brand and give it the push it needs to succeed.